27 de julio de 2015 / 15:05 / hace 2 años

Hypermarcas plans new price hike due to Brazil currency plunge

SAO PAULO, July 27 (Reuters) - Brazilian consumer goods maker Hypermarcas SA plans to raise prices again due to a recent sharp depreciation of the local currency, Chief Executive Claudio Bergamo said on a Monday conference call.

Hypermarcas has already hiked prices twice in 2015, adding to the fastest consumer inflation in over 11 years. Concerns about a likely recession and the government’s slipping budget target has weakened Brazil’s currency, the real, more than 20 percent this year, to a 12-year low. (Reporting by Luciana Bruno and Brad Haynes)

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