Brazil's Ambev to launch returnable bottles campaign to raise sales
SAO PAULO, July 29 (Reuters) - Ambev <SA ABEV3.SA>, a subsidiary of beverage giant Anheuser Busch Inbev SA, will launch a returnable bottles campaign nationwide in Brazil to help raise sales volumes, executives said on Friday.
In a conference call to discuss second-quarter results, Chief Executive Officer Bernardo Paiva said the company was trying to boost prospects in under performing regions. Paiva said the company is "excited" about prospects despite short-term adversities related to a prolonged recession in Brazil. (Reporting by Ana Mano)
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