Latin America could be jewel of AT&T-DirecTV deal

lunes 19 de mayo de 2014 00:11 GYT

By Liana B. Baker and Marina Lopes

NEW YORK May 19 (Reuters) - AT&T Inc's proposed acquisition of DirecTV will give the U.S. wireless provider a foothold in Latin America, a region that offers major growth potential in pay television and mobile broadband.

DirecTV, with its 18 million subscribers in Central and South America, is the biggest pay TV provider in Latin America where the market for such services is already growing at a much faster rate than the mature U.S. market.

DirecTV is "advantaged when compared with cable and telco in Latin America," AT&T said in a press release announcing its $48.5 billion proposal on Sunday. "Latin America has an under-penetrated pay TV market, about 40 percent of households subscribe to pay TV, and a growing middle class, and is DirecTV's fastest-growing customer segment."

Underscoring the importance of Latin America to the logic of the deal, AT&T said it would part with its $5 billion stake in billionaire Carlos Slim's America Movil to smooth the regulatory process and win DirecTV's business in the region.

DirecTV's Latin American operations have been considered its crown jewels for the past few years, accounting for 95 percent of its subscriber growth, but just 20 percent of its revenues.

DirecTV expects revenue to be in the $8 billion to $9 billion range, down from a prior forecast of $10 billion by 2016.

DirecTV owns about 93 percent of Sky Brasil, the largest satellite provider in the region's biggest economy. It has 41 percent of Sky Mexico, controlled by Mexico's Televisa and serving Mexico, Central America and the Dominican Republic.

It owns 100 percent of PanAmericana, which offers satellite TV services under the DirecTV brand in countries including Venezuela, Argentina, Chile, Colombia and Puerto Rico.   Continuación...