UPDATE 5-Fiat Chrysler bets on Jeep, Alfa revamp to go global

martes 6 de mayo de 2014 19:04 GYT

* Fiat Chrysler presents 5-year business plan in Detroit

* Aims to make Jeep, Alfa Romeo and Maserati global brands

* Financing, market headwinds, past missteps raise doubts (Adds details of business plan, analyst comment)

By Bernie Woodall and Agnieszka Flak

DETROIT, May 6 (Reuters) - Fiat Chrysler is betting on a breakneck expansion of its upmarket Alfa Romeo, Jeep and Maserati brands to transform itself into a global carmaking powerhouse within five years.

The newly merged group outlined a long-awaited business plan on Tuesday, aiming to revive its historic carmaking names and persuade investors it can overcome high debt, an uncertain market and past missteps to close in on industry leaders such as Volkswagen AG and Toyota Motor Corp.

"Today is much more than a new chapter. We are writing an entire new book," Chief Executive Sergio Marchionne told reporters and analysts during a day of presentations in Detroit.

Besides an aggressive, belated push into Asia, Marchionne promised to increase North American sales by half as Chrysler broadens its lineup and the embattled Dodge brand digs in.

The carmaker kept its options open to finance the plan, but ruled out a capital increase or any divestment. He said one of the options was a mandatory convertible bond, but no decision has been made.   Continuación...