UPDATE 6-Fiat Chrysler bets on Jeep, Alfa revamp to go global

martes 6 de mayo de 2014 21:19 GYT

* Fiat Chrysler presents 5-year business plan in Detroit

* Aims to make Jeep, Alfa Romeo and Maserati global brands

* Financing, market headwinds, past missteps raise doubts (Adds Marchionne pledge to stay at helm longer; details of five key planks)

By Bernie Woodall and Agnieszka Flak

DETROIT, May 6 (Reuters) - Fiat Chrysler is launching a breakneck global growth effort built around its upmarket Alfa Romeo, Jeep and Maserati brands, and CEO Sergio Marchionne pledged to stay five years - two more than previously disclosed - to see the plan through.

In a 10-hour, marathon presentation to financial analysts on Tuesday, Marchionne outlined a long-awaited business plan aimed at reviving the company's historic carmaking names and persuading investors it can overcome high debt, an uncertain market and past missteps to close in on industry leaders such as Volkswagen AG and Toyota Motor Corp.

"Today is much more than a new chapter. We are writing an entire new book," Marchionne said in his opening remarks.

Amid sometimes skeptical questioning about the goal of boosting sales by 60 percent and increasing net profit five-fold by 2018, Marchionne shifted between quoting philosopher Friedrich Nietzsche and spouting financial ratios at the company's U.S. regional headquarters.

Besides an aggressive, belated push into Asia, Marchionne promised to increase North American sales by half as Chrysler broadens its lineup and the embattled Dodge brand digs in.   Continuación...