UPDATE 4-GM to make next-generation Chevrolet Cruze in Mexico

lunes 23 de marzo de 2015 22:00 GYT

(Add GM Korea spokesman comments, background on Korean plant)

By Joanna Zuckerman Bernstein and Ben Klayman

MEXICO CITY/DETROIT, March 23 (Reuters) - General Motors Co will build its next-generation Chevrolet Cruze compact in Mexico, the company said on Monday, as automakers look to expand in the Latin American nation to take advantage of low labor costs and free trade agreements.

GM will invest $350 million to produce the Cruze at its plant in Coahuila, as part of the $5 billion investment in its Mexican plants announced last year.

GM will continue manufacturing the model in Lordstown, Ohio. GM so far has identified only three plants that will make the next-generation Cruze, including in China.

A GM spokesman in the United States said the company's assembly plant in Gunsan, South Korea, will continue building the current Cruze model to meet demand in domestic and export markets. As part of a new wage deal last summer, GM agreed to build the next-generation Cruze in Korea starting in 2017, in about-face for the automaker.

GM executives have voiced concerns about what they said were higher labour costs in Korea, where the automaker has run into problems with its workers. A

Automakers are looking to move to Mexico for its low labor costs and access to the U.S. market. Toyota is finalizing plans for its first passenger car assembly plant in Mexico, people familiar with the matter previously said. Volkswagen recently announced a $1 billion investment in its Puebla plant.

It is the first time the Cruze will be made in Mexico, a GM spokeswoman in Mexico said, and production will be mainly for the domestic market. The Cruze is currently imported to Mexico from GM's plant in South Korea, she said.   Continuación...