Florida artist claims Apple stole his style

martes 14 de abril de 2015 10:32 GYT

By Zachary Fagenson

MIAMI, April 14 (Reuters) - A Miami artist whose work has been used in Coca-Cola, Disney and Mattel advertisements is suing Apple Inc. claiming the California-based technology giant copied his signature bold bright colors and cartoony figures in a recent marketing campaign.

The lawsuit, filed on April 6 in the Southern District of Florida, claims Apple and its design firm mirrored Brazilian-born Romero Britto's style in artwork used in Apple's "Start Something New" campaign.

Apple's work features a rainbow-colored hand emitting multicolor wisps of smoke on its website and at retail locations across the world, according to the lawsuit.

"I came across them in Las Vegas in late January, and then in China three weeks later," said Britto's lawyer Robert Zarco.

The suit demands Apple and the design firm Craig & Karl immediately cease using the images.

Britto's "distinctive style of artwork has become so famous and pervasive as to constitute a distinctive trade dress that identifies the highly-coveted lifestyle brand," the complaint said.

A monetary demand has yet to be filed, however "the amount is going to be in the millions of dollars," Zarco added.

A spokesman for Apple and Craig & Karl - designers Craig Redman of New York and Karl Maier of London - couldn't immediately be reached for comment.   Continuación...