UPDATE 1-Cheerios maker General Mills to label GMOs in U.S. products
(Adds company and industry comments)
By Lisa Baertlein
March 18 (Reuters) - General Mills Inc said on Friday it would begin putting labels on U.S. products that contain genetically engineered ingredients, a move it said was forced by a Vermont law that will require food packages in that state to include such information on July 1.
The U.S. food industry has spent millions of dollars fighting mandatory GMO labeling efforts on state and federal levels, as consumers demand increasing transparency on what exactly is in their food.
Earlier this week, the U.S. Senate blocked a bill that would nullify state and local efforts requiring food companies to label products made with genetically modified organisms, or GMOs. That bill also would give food makers the choice to disclose GMO ingredients.
"Vermont state law requires us to start labeling certain grocery store food packages that contain GMO ingredients or face significant fines," Jeff Harmening, General Mills' chief operating officer of U.S. retail, wrote on the company's blog.
"We can't label our products for only one state without significantly driving up costs for our consumers and we simply will not do that," he wrote.
A General Mills spokeswoman emphasized that the move in no way suggests that the company is backing away from its call for a national standard on GMO labeling.
"We have essentially run out of time," spokeswoman Mary Lynn Carver told Reuters. "We have no other choice. Our supply system doesn't work state-by-state." Continuación...