UPDATE 2-Comcast to air over 6,000 hours of Olympics 2016 content
(Adds details on 6,000 hours of content)
By Malathi Nayak
BOSTON May 16 (Reuters) - Comcast Corp's NBCUniversal unit will air live over 6,000 hours of competition on TVs and mobile devices from the Rio Olympic Games and offer viewers up-to-the-minute technology to search and personalize content, Chief Executive Officer Brian Roberts said on Monday.
The cable and media giant will relay 1,500 hours of content on 11 of NBCUniversal's television networks such as Bravo and NBC, in addition to 4,500 hours online on its NBC Sports Live Extra mobile app and website, which will also be made available on in its X1 video service.
Philadelphia-based Comcast will have added improved search and personalization features on its X1 platform for viewers when it broadcasts the Olympic Games from Brazil, which start Aug. 5, Roberts said at the INTX conference, an annual internet and television convention in Boston.
This year's competition will mark the third time NBC is broadcasting the Olympics.
"It will be the most sophisticated and technologically forward-looking presentation we have ever done," Roberts said.
Viewers can view live TV, online and on-demand content, with the option to search events through categories such as athletes and countries, as well as access real-time updates and statistics, Roberts said.
"We're going to throw everything out and I think it will help with the ratings," he added. Continuación...