RPT-Mega beer deal set to reignite Japanese brewers' foreign ambitions

jueves 15 de octubre de 2015 17:00 GYT

(Repeats story that ran Thursday with no changes to text)

* Japan brewers interested in AB InBev/SABMiller assets - sources

* Japan's beer market in 19th continuous year of decline

* Japanese brewers dominate domestic market, struggle overseas

By Emi Emoto and Ritsuko Shimizu

TOKYO, Oct 15 (Reuters) - The planned $100 billion merger of Anheuser-Busch InBev and SABMiller will be a wake-up call to the overseas ambitions of Japanese brewers, which are struggling to grow at home in a saturated market with a shrinking population.

Japanese beer makers including Asahi Group Holdings and Kirin Holdings Co hold more than 90 percent of their domestic market, but are tiny globally despite long-standing pledges to do more overseas as Japan's beer market slows.

If AB InBev and SABMiller are successful in their proposed marriage, then it will present Japanese brewers with an even more formidable global competitor.

But if the mega-merger forces the two brewers to shed assets in order to appease antitrust regulators, then Asahi, Kirin and unlisted Suntory Holdings are interested in snapping them up, people familiar with the brewers' thinking told Reuters.   Continuación...