UPDATE 3-Coty buys Brazil Hypermarcas unit for $1 bln to expand distribution

lunes 2 de noviembre de 2015 15:27 GYT
 

(Recasts, adds comments from Hypermarcas CEO in paragraphs 4-8, updates stock price)

By Yashaswini Swamynathan

Nov 2 (Reuters) - Coty Inc will pay about $1 billion for the beauty care unit of Brazil's Hypermarcas SA , beefing up distribution in one of the world's largest consumer markets ahead of the completion of a similar deal with Procter & Gamble Co.

Coty said on Monday the Hypermarcas purchase would provide a platform to distribute P&G products in Brazil, where demand for U.S.-made cosmetics is growing rapidly. In July, Coty agreed to pay P&G $12.5 billion for 43 brands to expand beyond perfumes.

Under Bart Becht, who was tapped as Coty's chief executive officer in June, Coty is trying to appeal to younger consumers, shifting to areas like make-up and celebrity perfumes. Becht, known for his hunger for big deals, engineered the merger that created Reckitt Benckiser Plc.

"The deal makes sense. The region is a fast-growing market in terms of personal care... but the economy is one that has question marks over it," said Neil Saunders, who heads research firm Conlumino.

Coty would become the world's No. 3 make-up maker behind L'Oreal SA and Estee Lauder Cos Inc after the P&G deal closes.

It shares rose as much as 4 percent before easing to be up 1.8 percent to $29.47.

Becht must integrate Coty's Brazilian acquisitions amid the country's worst recession in a quarter century as well as record low consumer confidence and rising unemployment.   Continuación...