UPDATE 2- Cruise price cuts, higher ad spending to hurt Carnival Corp

martes 25 de marzo de 2014 12:31 GYT

* Forecasts full-year profit below analysts' estimates

* Warns it may post loss for current quarter

* Shares fall as much as 6 pct (Adds CEO and analyst comments; updates shares)

By Devika Krishna Kumar

March 25 (Reuters) - Carnival Corp, the world's largest cruise operator, forecast a full-year profit below analysts' estimates as it cuts prices and spends more on advertising to attract customers after onboard mishaps hurt demand over the past couple of years.

Shares of Carnival, which also warned it might post a loss for the current quarter, fell as much as 6 percent in late morning trading.

"Pricing has been weak for a while now and a lot of it is with regard to their specific brand issues and operational issues," Edward Jones analyst Robin Diedrich said.

Carnival's image took a hit after the operator of the Carnival, Holland America and Costa cruise lines suffered a series of mishaps on its ships, including the sinking of its Costa Concordia off Italy in 2012.

The company was sued earlier this month by passengers who had been stranded on the Carnival Triumph for five days in the Gulf of Mexico after a fire on the ship in February last year.   Continuación...