REFILE-UPDATE 2-Hasbro reports lower-than-expected holiday quarter sales

lunes 9 de febrero de 2015 09:24 GYT

(Refiles to correct syntax in headline)

Feb 9 (Reuters) - Hasbro Inc reported lower-than-expected holiday quarter revenue, hurt by a strong dollar and a decline in sales in its games and girls toys businesses.

The second-largest U.S. toymaker, which gets half of its revenue from international markets, said a strong dollar reduced fourth-quarter revenue by $75.4 million.

Total revenue rose 1.3 percent to $1.30 billion. If not for the stronger dollar, revenue would have increased 7 percent, Hasbro said.

The dollar has surged about 20 percent against a basket of major currencies since May.

Sales of toys for boys, Hasbro's largest business, rose about 21 percent to $421.9 million in the quarter ended Dec. 28, helped by demand for toys based on Transformers movies and Marvel comics characters.

Sales in the games division, which makes Monopoly and The Game of Life board games, fell 4.4 percent to $418.3 million, while sales in the girls division fell 10.4 percent to $312.4 million.

Hasbro's results were comparatively stronger than those of larger rival Mattel Inc, which last month posted its fifth straight fall in worldwide quarterly sales.

Hasbro's girls toys, which include My Little Pony and "Hunger Games"-inspired Nerf Rebelle bow and arrow toys, helped the company outpace Mattel in the previous few quarters.   Continuación...