UPDATE 2-Pepsi takes over NBA sponsorship rights from Coke

lunes 13 de abril de 2015 13:52 GYT
 

* Mountain Dew to become the NBA's lead soft drink brand

* Pepsi's partner Tingyi Holding to tie-up with NBA in China

* Terms of the deal were not disclosed (Changes sourcing, adds details)

April 13 (Reuters) - PepsiCo Inc is taking over league sponsorship rights for the National Basketball Association, ending a 28-year partnership that the league has had with Coca-Cola Co.

Starting next season, PepsiCo will be the official food and beverage partner of the NBA, the Women's National Basketball Association, NBA Development League, and USA Basketball, the company and association said in a joint statement.

Financial terms of the deal were not disclosed.

Coca-Cola was the NBA's official beverage sponsor since 1986, and Sprite the league's official soda in the United States since 1994, according to the company's website.

The new deal will involve PepsiCo's sodas, as well as its Aquafina, Lipton Brisk, Doritos, and Ruffles brands. Mountain Dew will become the NBA's lead soft drink brand.

The company will also expand the NBA's 3-on-3 basketball program with several new fan and community activities, PepsiCo said.   Continuación...