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MILAN, Aug 28 (Reuters) - Shares in Telecom Italia rose more than 2 percent after Vivendi said it preferred Spanish group Telefonica's offer for its Brazilian broadband unit GVT to the rival bid put forward by the Italian company.
Vivendi said in a statement it would enter into exclusive negotiations with Telefonica over the sale of GVT.
At 1215 GMT shares in Telecom Italia, which had been trading little changed before Vivendi's announcement, were up 3.36 percent at 0.8915 euros. (Reporting by Francesca Landini, editing by Silvia Aloisi)