UPDATE 1-T-Mobile Austria sees price pressure, bets on high-end segment
* CEO sees price pressure rising
* Sees revenues rising slightly in Q1 2015
* Expected fall in roaming revenues to weigh on 2016 (Adds quotes)
VIENNA, May 5 (Reuters) - The chief executive of Deutsche Telekom unit T-Mobile Austria sees price pressure increasing from so-called Mobile Virtual Network Operators' (MVNOs) piggy-backing on bigger providers' infrastructure, he said on Tuesday.
"It's a question of intensified competition which increased in Austria in the last few weeks... from all sides," CEO Andreas Bierwirth told reporters. "Prices continue to fall."
T-Mobile Austria aims to focus on higher-price segments rather than market share, he said.
Hutchison Whampoa unit Drei Austria has to offer wholesale access to its network to up to 16 MVNOs as a condition for buying Orange Austria as a remedy to stimulate competition and keep consumer prices low.
Telekom Austria, a unit of America Movil , is the market leader in Austria. T-Mobile Austria, which had 2014 revenues of 815 million euros ($904 million), is number two with a market share of around 30 percent.
"Our target is to stabilise revenues in Austria in the medium term," Bierwirth told Reuters. Continuación...