Mobli takes on Internet giants with event-based photo and video search
* Celebrity investors helped Israeli start-up raise $90 mln
* EyeIn service offers real-time, location-based searches
By Tova Cohen
TEL AVIV, June 15 (Reuters) - Israeli start-up Mobli Media Inc is taking on Internet giants Google, Facebook and Yahoo with an innovative online search tool to find the latest photos and videos across social media, the company said on Monday.
Mobli, which is backed by Mexican billionaire Carlos Slim and big-name U.S. celebrity investors Leonardo DiCaprio, Serena Williams, Lance Armstrong and Tobey Maguire, has raised more than $90 million in funding.
The company's EyeIn service allows users to search for pictures and video clips taken by people at concerts, sports events, demonstrations or natural disasters as they post images on Facebook, Twitter or Instagram, a unit of Facebook.
Its real-time, location-based search marks a new twist on a well-established category that typically returns a flood of photos or videos based on popularity or other ranking methods or requires users to wade through separate social media feeds to find relevant images.
Top photo sites include photo-sharing pioneer Flickr, a unit of Yahoo, Google Image Search and Facebook, as well as Facebook's Instagram photo-sharing site.
"Computers are very stupid, we need to give them very specific algorithms to detect what is the centre of the event," Mobli Chief Executive Moshe Hogeg said in an interview. Continuación...