UPDATE 1-Porsche CEO bids to run sports car brands in revamped VW

martes 15 de septiembre de 2015 15:00 GYT
 

* VW leaders agreed on ceding power to brand - Mueller

* VW's centralised structure no longer manageable - Mueller

* Supervisory board to discuss VW structure Sept. 25 (Adds CEO comments, detail and background)

By Andreas Cremer and Ilona Wissenbach

FRANKFURT, Sept 15 (Reuters) - Porsche's top executive is bidding to lead sports car operations at its parent Volkswagen as Europe's biggest automaker adopts a new structure to boost foreign sales and profits.

The German company is aiming to decentralise, ceding more power to foreign divisions and brands in a bid to boost sales in the United States and other markets and become more nimble, sources told Reuters in June.

Porsche Chief Executive Matthias Mueller, a member of VW's top management board, said on Tuesday the panel wants to give more responsibility to tie-ups between brands within the parent group and tossed his hat into the ring to run a combination of Porsche, Bentley and Bugatti.

"I would like to take up this task," the executive said in an interview at the Frankfurt auto show.

The 12-brand VW group "can no longer be managed in this centralised way," he said, adding that no decisions on brand lineups or personnel have been taken yet.   Continuación...