UPDATE 1-UK Stocks-Factors to watch on Friday, Feb. 28
LONDON Feb 28 (Reuters) - Britain's FTSE 100 index is seen opening up 7 to 15 points, or 0.2 percent, higher on Friday, according to financial bookmakers, although futures are flat ahead of the cash market open.
* The UK blue chip index closed up 11.12 points, or 0.2 percent, at 6,810.27 points on Thursday, following a late rally after positive U.S. data and assurances from U.S. Federal Reserve chief Janet Yellen.
* PEARSON - British publisher Pearson said it expected 2014 earnings to fall, after publishing full-year results within the range of already downgraded forecasts due to the hit from the deteriorating U.S. education market.
* IAG - International Airlines Group reported consensus-beating annual profits on a strong performance from British Airways and its low-cost Spain-based carrier Vueling on Friday, and said it was on track to meet its 2015 targets.