Fiat Chrysler bets on Jeep, Alfa revamp to go global

martes 6 de mayo de 2014 00:00 GYT

* New 5-year business plan to be presented on Tuesday

* CEO aims to make Jeep, Alfa Romeo and Maserati global brands

* Financing, lack of execution and market headwinds raise doubts

By Agnieszka Flak and Bernie Woodall

DETROIT, May 6 (Reuters) - Fiat Chrysler will build Jeeps in China and Brazil and is expected to invest billions of euros to revamp its battered Alfa Romeo sports-car brand in a bid to convince investors it can turn the newly merged automaker into a thriving global business.

Chief Executive Sergio Marchionne unveils the group's long-awaited five-year business plan on Tuesday when he is expected to show how Fiat Chrysler can "go on the attack against the giants" in the industry.

The focus will be on execution. The group has repeatedly missed sales targets as it delayed investments, made some bad design choices and has seen its main European business lose share and plunge into losses during a six-year market slump.

Apart from repeating its overall goal of growing sales by more than a third to over 6 million vehicles by 2018, investors want Marchionne to provide specifics on how and when he plans to compete with much larger rivals such as Toyota Motor Corp , General Motors Co and Volkswagen.

"Fiat Chrysler has got to stop saying they will do it and just do it," said Stephanie Brinley, a senior analyst at researchers IHS Automotive. "We are waiting for the execution."   Continuación...