Nike and Adidas get personal in battle over soccer World Cup

martes 27 de mayo de 2014 19:00 GYT

* Nike sponsors 6 of to 10 most marketable footballers

* Adidas fighting to maintain lead in soccer market

* Nike top star is Ronaldo, Adidas bets on Messi

* Even top German players defect to Nike

* Puma persuades Balotelli to wear mismatched boots

By Emma Thomasson

BERLIN, May 28 (Reuters) - U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle to overtake the German firm as the sport's top-selling brand at its World Cup this summer.

Nike has signed six of the 10 most marketable footballers in the world, to just three for Adidas and one for smaller German brand Puma, according to a new ranking by sports marketing research group Repucom published on Wednesday.

Portugal's Cristiano Ronaldo, sponsored by Nike, tops the Repucom ranking, with almost 84 percent of people around the world saying they know the Real Madrid striker, helping to sell over one million shirts with his name on the back in 2013.   Continuación...