UPDATE 1-Adidas sees boost to sales from World Cup

jueves 22 de mayo de 2014 07:19 GYT
 

* Adidas had guided for "high single-digit" sales growth

* CEO confirms target for 2 bln euros in soccer sales

* Nike encroaching on Adidas home territory

* "Head-to-head" race in soccer boots (Adds details, quotes)

By Jörn Poltz

MUNICH, May 22 (Reuters) - German sportswear company Adidas has given a more precise sales growth target for 2014, amounting to a rise of up to 8 percent, as it gets a lift from the soccer World Cup that starts in Brazil next month.

As a World Cup sponsor, Adidas provides the official match ball and is kitting out nine teams of the 32 finalists, including former world champions Spain, Germany and Argentina.

"This year we will add 1-1.2 billion euros ($1.4-1.6 billion) to operational revenue, with the World Cup playing an important role," Chief Executive Herbert Hainer told journalists at a briefing in Munich in remarks released for publication on Thursday.

That increase represents a rise of 7-8 percent from the 14.492 billion euros of sales Adidas recorded in 2013. Previously, Adidas had guided for a "high single-digit" increase in currency-neutral sales in 2014.   Continuación...