UPDATE 2-Soccer-Bite set to eat into Suarez's sponsorship cash

miércoles 25 de junio de 2014 12:21 GYT
 

(Adds Adidas statement)

By Keith Weir

CURITIBA, Brazil, June 25 (Reuters) - Luis Suarez risks losing lucrative commercial deals following his bite on a World Cup opponent, with poker brand 888 saying on Wednesday it was reviewing its sponsorship agreement with the Uruguayan.

Suarez, who plays for Liverpool in the English Premier League, became one of the online gambling company's brand ambassadors ahead of the World Cup last month.

Suarez also has an endorsement deal with German sportswear company Adidas and one of its adverts feature a picture of Suarez baring his teeth.

Adidas said it would respond to the latest controversy involving Suarez once FIFA had investigated it.

Suarez bit Italy defender Giorgio Chiellini on the shoulder during his country's 1-0 win on Tuesday. Twice previously banned for biting, Suarez looks likely to be hit with another lengthy suspension despite escaping punishment during the match.

Online gambling company 888 moved quickly to distance itself from the player.

"Following the allegations made against Luis Suarez in regards to his behaviour during Uruguay's World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behaviour," 888poker said in a statement on Wednesday.   Continuación...