REFILE-Adidas and Nike battle for social media World Cup

viernes 27 de junio de 2014 08:10 GYT

(Refiles to fix garble in paragraph five)

* Both brands bid to be "most talked about" in Brazil

* Nike football sales jump to $2.3 bln

* Up to 80 pct of viewers use social media during games

* Adidas to pull Suarez marketing after suspension

* Figures show Nike ads draw more viewers

* Brazuca ball attracts millions of hits for Adidas

By Stephen Eisenhammer and Emma Thomasson

RIO DE JANEIRO/BERLIN, June 27 (Reuters) - Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez - but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.   Continuación...