Ukraine worries keep lid on European shares, outweigh earnings
* FTSEurofirst 300 ends flat after late recovery
* Investors wary after Malaysian plane downed over Ukraine
* Heightened international pressure seen helping end crisis
* Swedish stocks rise on earnings boost
By Francesco Canepa
LONDON, July 18 (Reuters) - European shares ended flat on Friday as the prospect of heightened tensions between Russia and the West capped appetite for risk assets and offset strong earnings reports from Sweden.
Investors were reluctant to open new long positions after a passenger plane was shot down over Ukraine on Thursday, and fears were that the situation would deteriorate at the weekend.
But selling pressure eased and volatility fell during the day with the loss of the Malaysian jet with 298 people aboard also seen as intensifying international pressure to resolve the worst crisis between Russia and the West since the Cold War.
Fighting between the military and pro-Russian separatists has killed hundreds in Ukraine since protests toppled its Moscow-backed president in February and Russia annexed the Crimea. Continuación...