VW considers planning centre in Brazil to revive sales -sources

jueves 24 de julio de 2014 12:12 GYT

* Brazil centre may help cater to needs of market -sources

* Ageing models, slowing economy have weighed on VW's Brazil sales

* VW denies plans

By Andreas Cremer

BERLIN, July 24 (Reuters) - Germany's Volkswagen is considering setting up a planning centre in Brazil to boost flagging sales in the world's fourth-largest car market, sources told Reuters.

Europe's biggest automotive group is spending 3.6 billion euros ($4.85 billion) on new models, plants and technology in Brazil through 2018.

Slowing growth in Brazil, once one of the most dynamic emerging economies, and an ageing model fleet have weighed on VW sales which plunged 18 percent in the first half of the year to 271,700 cars, after a 13 percent decline in 2013.

VW is mulling to set up a so-called development and planning centre to ensure its vehicles cater more effectively to the needs of Latin America's biggest economy, two sources familiar with the matter said on Thursday, declining to be identified.

A spokesman from the Wolfsburg-based carmaker denied the plans.   Continuación...