Nike has most Europe soccer deals, Adidas the most lucrative -study

martes 5 de agosto de 2014 19:01 GYT

* Nike to supply 26 of Europe's top clubs to 18 for Adidas

* Adidas ahead in popular English Premier League

* Adidas to add Manchester United, Juventus next year

By Emma Thomasson

BERLIN, Aug 6 (Reuters) - U.S. sportswear group Nike will supply shirts to more teams in the top five European soccer leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region's top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.

Although it has been a serious player in soccer only since 1994, Nike is now threatening Adidas's leadership in the sport. At the World Cup in Brazil, it supplied more teams for the first time and put its boots on more than half the players.

Nike is ahead of Adidas in four of the five top European leagues.

The exception is the English Premier League, the most lucrative with more than 5 million shirts sold last season. Adidas has five English Premier sides, including Chelsea, compared with four for German rival Puma and three for Nike.   Continuación...