UPDATE 3-Heineken confirms, rebuffs SABMiller bid
* Heineken says SABMiller's proposal is "non-actionable"
* SABMiller move aimed to shield it from AB InBev takeover (Recasts with Heineken confirmation of bid)
LONDON/AMSTERDAM, Sept 14 (Reuters) - Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent.
The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller's proposal was "non-actionable".
"The Heineken family has informed SABMiller, Heineken and Heineken Holding of its intention to preserve the heritage and identity of Heineken as an independent company," it said in a statement.
The founding family owns just over 50 percent of Heineken via Heineken Holding. A further 12.5 percent is owned by Mexico's FEMSA.
Citing people with knowledge of the matter, Bloomberg news agency reported SABMiller's approach earlier on Sunday, saying it was part of an SAB strategy to protect itself from a potential takeover bid from its larger rival, world No. 1 brewer Anheuser-Busch InBev.
Speculation about an AB InBev move on SABMiller has been circulating for months, as the world leader - known for its aggressive merger strategy - has largely digested its last acquisition. Talk of such a deal had intensified in the past week, according to sources who spoke on condition of anonymity.
SAB was not immediately available for comment after Heineken's announcement, but declined to comment earlier in the day. Continuación...