* Euro STOXX 50 rises 0.7 pct
* Commodity shares among top fallers
* Adidas and SocGen up on solid earnings
* Adecco slumps on surprise loss (Adds detail)
By Danilo Masoni and Atul Prakash
MILAN/LONDON, Nov 5 (Reuters) - Euro zone shares rose on Thursday, led by solid earnings reports from Adidas and Societe Generale, while commodity-related stocks were hit by a stronger dollar.
The euro zone's blue-chip Euro STOXX 50 rose 0.7 percent to 3,463.36 points.
The top riser was French bank Societe Generale, up 5.9 percent after its third-quarter income rose 2.4 percent as growth at its retail network and lower risk provisions helped offset weakness in investment banking.
Adidas, the world's second-biggest sportswear firm, rose 7.4 percent, having raised its full-year outlook for sales and profits after third-quarter sales growth beat market expectations.
"Brand Adidas has seen a turnaround with new initiatives and products. It is back to gaining market share even in the United States," said Kelper Cheuvreux analyst Jurgen Kolb.
Vestas Wind Systems rose more than 5 percent after reporting a stronger-than-expected third-quarter operating profit before special items and raising its 2015 profit outlook.
Overall, however, earnings were mixed. In Europe, about 60 percent of companies have reported results so far, and about half have met or beaten analysts' earnings predictions, according to Thomson Reuters StarMine data.
"We find that investors have differentiated more between winners and losers during the Q3 reporting season compared to recent quarters," said JP Morgan analyst Emmanuel Cau.
"The stock prices of the companies beating estimates have been strongly rewarded on the day, while the stocks missing estimates have underperformed significantly."
Adecco, the world's biggest staffing group, slumped 10.6 percent after posting a surprise half-billion euro net loss in the third quarter due to a 740 million euro ($804 million) impairment of goodwill.
Brenntag, the world's largest chemicals distributor, fell 9.5 percent after cutting its full-year core profit guidance, citing difficult macroeconomic conditions.
The pan-European FTSEurofirst 300 index, denominated in euros, was down 0.1 percent, pulled down by the translation effects on pound-denominated stocks of a sharp drop in sterling.
Even as sterling weakened, Britain's commodity-heavy FTSE 100 index underperformed, falling 0.44 percent.
The European mining index fell 3.3 percent as metal prices came under pressure from a rally in the dollar. Copper hit its lowest level in a month after Federal Reserve Chair Janet Yellen pointed to a possible December interest rate hike.
"We are seeing a rotation out of commodity-related sectors, driven by a stronger dollar on prospects of a U.S. rate hike," said Gerhard Schwarz, head of equity strategy at Baader Bank in Munich.
A stronger U.S. currency generally makes dollar-priced commodities costlier for holders of other currencies and hits metals demand.
Today's European research round-up (Editing by Kevin Liffey)