Soccer-IMG and MLS arm win rights to Copa America centenary

miércoles 2 de diciembre de 2015 09:00 GYT
 

* IMG and MLS marketing arm awarded rights to tournament

* Tournament had been in doubt after previous deal scrapped

* 16-team competition to be hosted in U.S., feature Brazil

By Simon Evans

Dec 2 (Reuters) - Sports marketing agency IMG and North American company Soccer United Marketing (SUM) have been awarded the commercial rights to next year's centenary Copa America tournament in the United States, a spokesman for CONCACAF told Reuters on Wednesday.

The deal comes after a tender which saw 12 firms submit bids to handle the rights which include sponsorship arrangements and a range of broadcast deals. The rights have been reawarded after a corruption scandal surrounding the original winner.

SUM is the marketing wing of Major League Soccer (MLS) and IMG, owned by talent agency WME, is a global player in sports rights and the management of athletes.

The competition, to be played next June and feature Argentina and Brazil, had been in doubt after the original commercial deals featured in a U.S Department of Justice indictment of soccer officials and sports marketing executives.

The 16-nation tournament is being jointly run by South American confederation CONMEBOL and CONCACAF, the governing body for North and Central America and the Caribbean, and will be the highest profile official soccer competition played in the United States since the 1994 World Cup.   Continuación...