Post-Dieselgate, Volkswagen retools itself for faster ride

domingo 28 de febrero de 2016 08:00 GYT

* SUV launch at Geneva show reveals new development pattern

* VW brand boss, a former BMW exec, emulates luxury rival

* New vehicle development replaces centralised process

* Overhaul not without risks but should pay off -analysts

By Andreas Cremer

BERLIN, Feb 28 (Reuters) - The biggest engineering feat on display when Volkswagen unveils its new concept car on Tuesday will be the team developing it: a post-Dieselgate management system crafted to operate faster, cheaper and with a lighter grip on the wheel.

Last year's scandal over falsified diesel emissions tests caused a cull of top managers at Europe's biggest automaker and brought a promise to overhaul the corporate culture.

But the most meaningful management change taking place was already under way when the scandal broke: aimed less at preventing misdeeds than at improving profit margins, which had fallen behind competitors under an inefficient hierarchy.

Its concept for the Geneva car show will be the first vehicle the Volkswagen brand develops under a new, decentralised system designed to emulate rival BMW, which has a track record of quickly and efficiently getting new cars to market.   Continuación...