VW's Skoda considers move into U.S. market

lunes 6 de junio de 2016 11:14 GYT

* Skoda says has filed trademarks with U.S. authorities

* Move by Czech-based carmaker reflects decentralization at VW

* Analysts sceptical about U.S. prospects

BERLIN, June 6 (Reuters) - Volkswagen's Czech division Skoda is considering selling cars in the United States, where its embattled parent is trying to recoup sales lost in the wake of the diesel emissions scandal.

Europe's biggest automaker will next week unveil a new business roadmap aimed at improving accountability and decentralising product planning and sales operations, with greater investment in electric cars and mobility services.

As part of Volkswagen's (VW) so-called strategy 2025, mass-market brand Skoda is assessing the potential of regions where it does not yet sell cars, including North America, a spokesman at Skoda said on Monday, adding that a decision on the matter is not expected any time soon.

German business daily Handelsblatt reported on Skoda's plans earlier on Monday.

The move reflects VW's growing optimism that a series of new products and a campaign to enhance the brand's image will repair the damage done in the United States, where its rigging of emissions tests came to light almost nine months ago.

Over the past eight months U.S. sales of VW-branded cars have plunged more than 10 percent year on year to 207,800 vehicles, VW records show.   Continuación...