UPDATE 2-Telecom Italia says undaunted by Iliad's Italy venture
* Telecom Italia plans counter measures to defend position -CEO
* Iliad sees securing 15 pct of Italy market as "reasonable"
* Telecom Italia's Q3 numbers "very positive", CEO says (Adds details throughout)
By Alberto Sisto and Stefano Rebaudo
ROME/MILAN, Sept 14 (Reuters) - Telecom Italia is not worried about French telecom group Iliad's entry into the Italian market and plans counter measures to defend its position, the head of the firm said on Wednesday.
France's Iliad agreed to become Italy's fourth mobile operator to help smooth the way for CK Hutchison Holdings to merge its 3 Italia with Vimpelcom's Wind.
"Iliad's entry into Italy does not worry us. Italy is a very different market to France," Flavio Cattaneo said on the sidelines of an event in Rome.
Iliad Chief Executive Maxime Lombardini said last month that securing a 15 percent share of the Italian market or of its value was a "reasonable target". The low-cost operator managed to grab 17 percent of the French market in just four years.
"Iliad cannot take advantage of the surprise effect and from our side there will be counter measures that are adequate and coherent with our positioning in the market," Cattaneo said. Continuación...